Pricing.
Two tiers. Pay-as-you-bake at 2% + 20¢ per order with no commitment, or Baker's Plan at $25/month for a flat 20¢ per order plus your own domain.
Both charge on cash collected (never on coupons or discounts), refund our fee on cancellations, and include unlimited transactional SMS. Pick whichever costs you less — switch any time.
Card processing · every sale
2.9% + $0.30per transaction
Paid to the card processor, not us. Same rate on every tier — standard industry pricing.
Selldoh's fee — pick your tier
Pay-as-you-bake
2% + $0.20
per order · no monthly fee · no commitment
+ ~$2.40/drop in marketing SMS
Typical for 100 subscribers · 2 texts per drop (open + last-call)
- Pay only when you sell — no monthly cost
- Storefront at
your-bakery.selldoh.com
Best for testing the waters, occasional drops, or anyone whose volume doesn't yet earn out a monthly subscription.
Baker's Plan
Save with volume$0.20 flat
per order · plus $25/month, cancel anytime
+ ~$4.80/drop in marketing SMS
Typical for 200 subscribers · 2 texts per drop (open + last-call)
- No percentage — keep more of every sale as volume grows
- Your own domain — bring your own or register one (~$10/yr)
Cheaper than Pay-as-you-bake at roughly 52 orders/month (~12/week) on a $30 average ticket. The calculator shows the exact tipping point for your numbers.
Both tiers include
- Unlimited orders, no cap
- Unlimited transactional SMS and email
- Smart Last-Call — only fires when it'll pay for itself
- Marketing SMS at $0.012 per text (no markup)
- Full Selldoh-fee refund on cancellations
- Free cancellation SMS to ordered customers
The one place we deviate from industry standard
We don't take a cut of your giveaways.
Most platforms charge a percentage on the sticker price — including the coupon dollars and wallet credit that never reached your account. We don't. Pay-as-you-bake's 2% only applies to what your customer actually paid. Baker's Plan takes no percentage at all.
How SMS is billed.
Two categories. Same rules on both tiers.
Free
Transactional · Unlimited
To customers with active orders:
- Order confirmations
- Pickup reminders
- Direct replies
- Drop changes (delays, cancellations)
$0.012 per text
Marketing · No markup
To your full SMS subscriber list:
- Drop announcements
- Smart Last-CallNearly sold out? It skips.
We make our money on Selldoh fees, not on your texts. Bundling SMS would mean small bakeries subsidizing big ones. Metering keeps it fair.
One text = one segment (≈160 plain characters; any emoji drops the cap to ≈70). Longer messages may run two.
Run your own numbers.
Slide to your numbers. We pick the cheaper tier automatically and show what you'd pay vs the most common alternative.
$0.012 per text, no markup. Two per drop on average — your drop announcement plus a last-call reminder.
Your all-in fee, on average
≈ 8.6% of every sale — Selldoh fee + marketing SMS + card processing.
Suggested plan
Pay-as-you-bake
Cheapest at your volume. Baker's Plan starts paying off above ~17 orders/drop.
You'll pick your plan when you sign up.
Per order
$1.72
of $20 in sales
Per drop
$17.20
of $200 in sales
Per month
$74.53
of $867 in sales
All numbers assume vendor-absorbed fees and a menu-price checkout — the only model Selldoh offers. Includes card processing (2.9% + $0.30 per transaction).
What we never charge for.
No setup fee.
Sign up, start selling.
No fees on discounts.
Coupons, wallet credit, loyalty rewards — we charge on what your customer actually paid.
No hidden customer fees.
The menu price is the price. Our fee comes out of your transfer, never tacked onto your customer's bill.
No fee on order edits.*
Customer adds an item? We don't take a second cut.
No fee on cancelled drops.*
We refund the Selldoh fee in full, every time — vendor- or customer-initiated. Cancellation SMS to ordered customers is free.
No fee on family & friend orders.*
Set zero margin and we waive our fee entirely.
* Card processing fees apply to the original charge and any add-on charges, and aren't refunded on cancellations — those go to the payment processor, not us. We surface the impact plainly in the cancel flow.
Ready to make the math work?
We're onboarding our first batch of bakeries in 2026.
A real person will write you back.